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Building Anticipation For Issaquah’s First “Cash Mob”
Newly-Formed Young Professionals Group Takes Shopping Local To New Heights

For Immediate Release --- Issaquah, WA

In recognition of National Cash Mob Day on March 24th, the Greater Issaquah Chamber of Commerce is making sure Issaquah is a part of the national celebration, announcing the community’s first-ever Cash Mob to support a lucky local business. The event will take place on April 16th.

A recently formed group of Chamber Members, known as Young Issaquah Professionals - or YIPPIES - has taken quick action in order to bring the nation-wide phenomenon to Issaquah.

So what is a “Cash Mob?”

Simply put, a Cash Mob is a group of people who congregate at a locally-owned business and infuse their collective cash into the local merchant’s register. The day, time and location of the mob are conveyed via social media and The Mobbers are simply required to show up, have a good time and shop. In most cases, Mobbers are asked to spend around $20 each, but any amount will do. Several mobs around the country have reported over $1,500 contributed in just over an hour of mobbing.

“The group sought an idea that was unique, energetic and added value to the community and to our chamber members” said Nathan Perea, Director of Membership Development for the Issaquah Chamber. “For local businesses, an infusion of commerce like this can really go the extra mile.”

The Young Issaquah Professionals are led by their Chairwoman, Audrey Slade of Meadow Creek Business Center. “The Cash Mob is a tool that this generation is using to accomplish a variety of tasks: Supporting local business, creating meaningful connections through commerce and building buzz for our community.” said Slade.

The first Mob will take place on April 16th at 11:00 a.m., but the name of the lucky local merchant to be mobbed has not been released.

“People who want to take part in our first mob and future mobs can like our Facebook page or follow us on Twitter to find out where we’ll be. It’s going to be exciting to announce our first merchant.” said Perea.

The group can be found at www.Facebook.com/YoungIssaquahProfessionals and www.Twitter.com/WeAreYIP

Added on 03/23/2012

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