Courting the Millennial Customer
© Can Stock Photo Inc. / EpicStockMedia If you are in a traditionally “cool” business, like a coffee shop, indy bookstore, or juice bar, it’s likely you have scads of skinny jean-wearing hipsters hanging around your store. But if you’re reading this article, most likely you don’t but you know you need them. There are roughly 75.3 million Millennials in the United States. This number outranks the 74.9 million Baby Boomers. For a successful future, your business needs the young