Major overhauls of a business take time, buy-in, and frankly, they can be a little frightening. Not so of these mini tweaks. These seven things can help you move the meter in your business in less time than it takes to wolf down a sandwich and check your voice mails. Find Out What They Like Your customers are more valuable to your business than from just a revenue perspective. Knowing what they respond to can help you shape services and products, create more meaningful conten

What does your bedtime routine have to do with the success of your business? Plenty. Every time you use everything you have on a given day and you’re exhausted beyond belief, and then you short yourself essential sleep, you’re borrowing from tomorrow’s success. It’s impossible to give tomorrow your all when you’re exhausted, so establishing a healthy bedtime routine is essential to the health of your business. Here’s how you can do it: Know Yourself I’m going to go against to

If you own a business or work for one, I’m hoping it’s a social one. I’m hoping you’ve embraced at least one social media platform and are working hard to engage and connect on it. If not, go do that. If you already are, you should appreciate this list of the worst advice out there for social businesses. Try it All Some businesses are so excited about every social platform that they get out there every time a new shiny object shows up. Vine, My Space, Eons, and Orkut apprecia

The day is your chance to be heard in Olympia. This event brings together business leaders, legislators and special guests with one message – to keep businesses’ priorities top-of-mind with elected officials. In addition to a full day of content, the Hill Climb gives attendees the opportunity to take their issues and concerns directly to their legislators on the Capitol Campus. Check-in opens at 7 a.m. and the day’s panels discussing everything from education to budget kick o

7 Reasons You Haven't Heard On Why Your Business Needs a Blog

If your revenue is leveling out or not growing at the rate you’d like, you have a few choices: raise your prices or restructure how things are priced, offer upsells to existing clients or give them reason to buy more often, or you can move into a new market/market to a new demographic. Often your pricing is such that adjusting it is not a possibility and your service or product may not be something people buy all the time. If you’ve already worked on creating a referral busin

If you own a business you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it? Relationships are becoming incredibly important to brands, especially with social media. So is content marketing. Everyone wants infotainment. They long for information that is engaging and solid, not too l

Business owners are as guilty as they come. Because they have their own businesses they rarely see a reason to build out things like their LinkedIn profiles. “I’m not looking for a job.”, is a common response when asked why they don’t have one. But in today’s uber-competitive business climate, where even mom and pops are potentially competing on a global level, it’s more important than ever to be able to differentiate your business, and yourself, from the competition. This is

© Can Stock Photo Inc. / kanzefar If you’re looking to increase your business sales among Millenials improving your storytelling is a good start. Telling your story effectively imparts a more human side to your business. It’s also memorable and develops an emotional connection between your business and your audience. Most sales gurus will admit it’s the emotional side of the brain that drives purchasing, so storytelling gets your business where you want to be. Effective Types

Marketing is dead. At least traditional marketing is. People don’t want to be cajoled, tricked, or begged into buying from you. 81% of buyers research the options before talking to a salesperson. When you pounce on them with unsolicited emails and phone calls, it turns them off much the same way an overly persistent courter might. To win loyal business and improve your word-of-mouth marketing, you don’t need to be Don Juan. People aren’t looking for suave, but fake approache